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Above: Two woman await a tram in a shelter advertising an exhibition of Richard Avedon pictures which was on at the Foam_Fotografiemuseum in Amsterdam while we were there.

In February I was in Holland, together with our Product Manager, Ian Blackburn, and Media Manager, Dominique Le Roux, to work on a joint project with four Dutch organisations, World Press Photo, FreeVoice, lokaalmondiaal and the Tropen Museum. What has brought our five organisations together is a very exciting project centred around the 2010 Fifa World Cup. Together, the five organisations, headed by World Press Photo and FreeVoice, have been awarded over €2.2 million by the Dutch Postcode Lottery to carry out the project.

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Above: Africa Media Online’s Media Manager, Dominique Le Roux (left), together with colleagues from Dutch partner, lokaalmondiaal at a pub in Arnhem, a town outside Amsterdam, Holland.

The aim of the project is to bring an African perspective to the reporting on the soccer World Cup, which will be held in Africa for the first time in history – in South Africa in June and July 2010. In the latter half of this year (2009) World Press Photo and FreeVoice will be training photojournalists, radio journalists, and text journalists at a number of venues around the continent. The journalists will then report from their various nations on the lead up to the event and that content will be distributed by Africa Media Online to African and global publishers. It will also be published on lokaalmondiaal’s web site for the Dutch Public. The best of the content will also be curated to form part of a major exhibition in the main exhibition hall at the Tropen Museum in Amsterdam which will be launched just before the staging of the World Cup itself.

Then in 2010, the best of the qualifying journalists will be invited to South Africa where they will cover the 2010 Fifa World Cup on the ground. There will be three teams, two based in Gauteng province but traveling to the games, and one traveling down the coast to finish up in Cape Town at the semi-final due to be held there. The teams will not just be reporting on sports, but rather on every aspect of life that is impacted in any way by the soccer fantasia.

Throughout, Africa Media Online will be distributing the content to publications all over Africa and the World. As part of this we will have created the application web site and upgraded our MEMAT system to facilitate seamless distribution.

After the event, a select group of photographers will qualify for the 2010 African Photo Entrepreneur Programme to be run by Africa Media Online, and lokaalmondiaal will be putting together a book with the best of what was produced. There will also be a traveling exhibition in South Africa.
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Above: From left to right: Project Manager for the “Twenty Ten: African media on the road to 2010 (and beyond)” project, Ruth De Vries, from World Press Photo with her colleague Katusha Sol, Africa Media Online’s Media Manager, Dominique Le Roux and Product Manager, Ian Blackburn, and a representative of the Tropen Museum in Amsterdam view the main exhibition hall of the museum where the project exhibition will be staged just before the 2010 Fifa World Cup next year.

So it is all very exciting and it starts right here with you and or those you can encourage signing up to:
*Make application to be one of the journalists to cover the event (the closing date for registering to receive a username and password is 4 May 2009). If you want to be considered for APEP next year, please sign up to participate in this project.
*Sign Up to receive information about the project and, if you are an African publication out side of South Africa, to receive free content.

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